Social Media and Local Search

"Word of mouth advertising on steroids"

Why Social Media Management?

You host the backyard barbeque

You start and continue a conversation with your customers

You enhance your online presence and optimize your reputation

You establish yourself as the source of information for your niche

You are the expert

Customer retention and relationship building

Viral marketing & advertising

The internet is information first. Increasingly it is also mobile.
Content, not commercials
Market your image, identity, and personality first , then sell
Listen first, sell second

Social media management is the next level for someone who is looking for ROI alternatives to print advertising such as yellow pages and newspapers etc, and radio and television mediums. When you see a need to improve your return on investment for your marketing dollars, this is for you. You don't need a website to benefit from this strategy; but it would certainly be integrated in the process.

"Social media is the new, ultimate strategy in marketing. It is not advertising. It is not selling. The purpose of social media is to encourage people to know, like, and trust you, and lead them to make their purchase decisions based on your expertise. You establish yourself as the preferred source for information and therefore the solution to their need."

There are four steps to commercial Social Media profit:

1 find interested people
2 deliver quality content
3 capture their information - lead capture page - offer perceived value in exchange
4 Stay in touch to sell later

That is our task as our partnership.

Social Media consists of Content & Engagement

Build a relationship first - Do business later, and forever

Seven aspects to Social Media:
Build credibility, Get referrals, Expand relationships, Command higher prices, Increase visibility, Expand familiarity, build trust, Offer product or service, Be the expert.

Social Media is now the Number 1 online activity; even more than email.

Classic marketing is a one-way monologue. Social media enables a dialogue between you and your customer for your marketing efforts.

Social media allows you to monitor the pulse of your clientele. If/when a negative issue comes up, this gives you the most effective opportunity to address it quickly and effectively.

“Your social media account prospect…cares about his boss, or the story you’re telling, or the risk/hassle of making a change. He cares about who you
know and what other people will think when he tells them what he’s done after he buys from you.

The opportunity then, is not to insist that your prospect get more
rational, but instead to embrace just how irrational they are. Give
them what they need.”

– Seth Godin, The Rational Marketer (and the Irrational Customer), 2009

Social Media and Local Search

Typical Social Media Services